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Product Design

Design the product before you build it

Research, user flows, interface design and a design system, validated with real users before engineering starts, so you build the right thing once instead of twice.

Design systems and tested flows handed to engineering, ready to build.

What we build

Research, UX and UI design, prototypes and design systems, validated with users.

Dashboard interface being designed in a design tool, with a component library and design specsDesign system

Product and UX research

Interviews and flows that find the problems worth solving.

UX and UI design

Screens designed against real data and real states.

Polished sales dashboard interface design with revenue charts and KPI gaugesDashboard UI

Interactive prototypes

Clickable flows to test before engineering starts.

Design systems

Reusable components, so the build stays consistent.

Mobile commerce interface mockup for a lifestyle products appUI mockup

Usability testing

Watch real users; fix what trips them up.

Engineering handoff

Specs and tokens the build team can work from.

Thinking about a build like this for your business?

Scope a design project

Tech stack

The tools we build it on.

Proven, well-supported technology chosen to fit the work, not chase a trend. You own all of it.

  • FigmaFigma
  • ReactReact
  • Next.jsNext.js
  • Tailwind CSSTailwind CSS
  • TypeScriptTypeScript
  • SStorybook

Why teams choose us

The parts that matter once the work is real.

Designed against real data

Screens are drawn with real content and the empty, loading and error states, not lorem ipsum, so what's approved is what can ship.

Accessibility from the start

Contrast, keyboard use and clear labels are designed in, not bolted on later when they're expensive to retrofit.

A system, not just screens

You get reusable components and tokens, so the product stays consistent as it grows and the build goes faster.

Designed by a team that ships

The people designing it build software too, so the design is buildable rather than a picture engineering has to reinterpret.

How we work

A clear path from first call to launch.

The same rigorous process every time, adapted where the work needs it. You see progress at every step.

  1. 01

    Phase 01

    Discovery

    Users, goals and constraints defined before any design.

  2. 02

    Phase 02

    Research

    Interviews and flows expose the real problems.

  3. 03

    Phase 03

    Design

    Flows and screens drawn against real data and states.

  4. 04

    Phase 04

    Prototype and test

    A clickable prototype validated with real users.

  5. 05

    Phase 05

    Handoff

    Specs, tokens and a design system for the build.

Before you enquire

What people ask before a design engagement.

If yours isn't here, ask us directly. A real person reads every message and replies within one business day.

  • Often, yes. Developers build what they're given; design decides what that should be. Without it, product decisions get made implicitly in code, where changing them is slow and expensive. A short design phase up front usually pays for itself in build time saved and rework avoided.

  • Yes. We audit the current product, watch real users struggle with it, and redesign the flows that matter most rather than everything at once. You get a prioritised plan, so the highest-impact fixes ship first instead of waiting on a full redesign.

  • Yes. You get an organised Figma file with the flows, screens, states and a component library, plus the tokens and specs engineering needs. Everything is handed over and owned by you, so any team can pick it up and build from it.

  • Building first means discovering what's wrong after it's expensive to change. Design lets you test flows with real users on a clickable prototype, for a fraction of the cost of building the wrong thing and reworking it. You commit to engineering with far less risk.

  • Yes, and it's usually the smoothest path. The same team designs, validates and then builds, so nothing is lost in handoff and the design stays honest about what's buildable. We can also design for your existing engineering team and hand over.

  • A focused design phase is typically three to six weeks, depending on how many flows are involved and how much research is needed. We work in visible increments, so you're reviewing real screens within the first week or two, not waiting until the end.

Design it right the first time.

Bring us the idea or the messy first version. We'll research, design and validate it before anyone writes production code.